We develop Customer Avatars™ as personified characters, constructed to represent each segment of your market.
These Avatars are a vivid and creative representation of the goals and behavior of your hypothesized customer segments. They are usually 1-2 page descriptions including behavior patterns, goals, skills, attitudes, and environment.
Your Avatars outline the goals, desires, and limitations of your brand’s buyers/users to guide organizational decisions about services, products, marketing portals, digital usage, and internal processes at every point your customer intersects with your organization or brand.
To learn more, contact us.