After all, social media and mobile marketing get all the attention. And most of us delete those unsolicited emails.
However, handled as a Customer Experience, you can increase the open rate of your emails. Because your communicating on their terms instead of yours.
If you’ve implemented a strong content marketing approach, email is powerful, especially leveraged through social media.
Email provides your company a direct line of communication for conversion to sales. If you don’t misuse it, it can be highly effective at maintaining a customer conversation.
It’s also cost-effective. According to Direct Marketing Association, email can return your investment at a whopping 4,300%. We’ll show you how to use email to move from conversation to a sale.