Customer Understanding

Home > Customer Understanding

Understand your customer, own your market.

KnowYourCustomer1200x675Customer Experience management has been proven to increase revenues and improve efficiency.

Yet, too many organizations spend thousands to millions of dollars every year to try to change their customer’s purchase behaviors. Our process works to integrate your company into the behaviors they already exhibit. By becoming part of their purchase behavior, you can create more effective marketing, sales teams and internal customer fulfillment processes.

However, these customer behaviors don’t fit into the categories found on anonymous surveys. That’s why we start with real stories from real people. We base your organizational transformation on facts about your customers, not assumptions. Once you understand why your customers buy, you can build your business around those key benefits, unlocking the potential your organization already possesses. We provide tools and workshops can provide those insights.


A profile developed defining the key attributes of your target audience segments: How they buy, how to reach them, obstacles to purchase and Moments of Truth that could violate their trust and push them toward your customer.


This lively and fun mapping workshop that enables your teams to understand key Customer Experience Moments of Truth that helps define processes your competitors cannot imitate.


Improve marketing effectiveness and sales efficiency by identifying how your customers become more trusting and engaged with your company and your team.


Design internal worflows that create stronger management tools as well as higher employee engagement and accountability.