“Customer experience is not a
technology problem—it’s a culture problem,”
Robert Tas, chief marketing officer of applications vendor Pegasystems.
The most common barrier to creating a customer-focused business is employees who feel there’s a disconnect between how their company treats them and how they’re expected to treat the company’s consumers.
But despite the obvious importance of an engaged workforce, most companies are failing at this challenge. According to the data company, Gallup, only 31.5 percent of the U.S. workforce consider itself engaged in work. (In its study, Gallup defines engaged employees as those who are involved in, enthusiastic about and committed to their work and workplace.)
The first step to creating an engaged workforce is to measure the engagement level of your employees.
Employee Engagement Survey
We can administer a confidential employee engagement survey for your organization. This survey uses group-based opinions to help you evaluate the overall engagement of your employees. Since an engaged workforce is so important to a company’s long-term achievement, it is essential that every measure is taken to understand a staff’s level of engagement. The first step to measuring employee engagement is to issue an employee engagement survey.