Inbound marketing is proven in both B2C brands as well as B2B brands. Leverage correctly, it can open doors for sales people they currently struggle to access.
But don’t take our word for it, read our case studies.
We believe it’s because it delivers a more relevant customer experience. Traditional marketing is interruptive, forcing messaging on customers they may or may not be interested in. Once they’ve tuned you out, you may never get them back. Worse yet, the ONLY measure of success is a purchase. And even then, it is difficult to attribute the sale to your marketing. Inbound marketing provides the content your customers want, when they want it. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. Meet the customers on their terms and you will win more business.
What is Inbound Marketing?
Inbound Marketing leverages the customizable and measurable digital tools your customers use when they begin their shopping experience:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Landing Pages
- Email Marketing
Why your customers buy has changed.
Purchase behaviors used to be linear. Your customer would hear about your product, seek it out at the store and buy it. Or not buy it.
Since the growth of the Internet, we no longer buy in this linear fashion. Today’s multi-channel world offers your customers more choices, while empowering them with third-party insights into your products or services through online sources. Instead of visiting a store or awaiting a sales call, customers now more often switch between channels as they move toward purchase: shop by smartphone, watch TV, read online reviews, talk to a friend, even making an initial, low-commitment purchase from your company. It’s a more circular–or even zig-zag–buying cycle.
Rather than creating one-size-fits-all messaging, inbound allows you to to target customer segments and educate them through search engines, blogs, and social media. Incorporating landing pages generates qualified lead information to nurture and convert. Best of all, we use high-powered and comprehensive inbound analytics to help to track progress, watch growth, and promote improvement and development.
Why Helicx Digital?
First, the marketing efforts we implement for you are focused on customer experience based content. Content your customers are engaged in, delivered on their terms, creates differentiation in a marketplace full of competitors saying and doing the same things.
Secondly we make your inbound marketing painless. It’s important your team has a commitment to the process, but we can provide the heavy lifting by executing:
- Buyer Persona Development
- Content Creation and Marketing
- Editorial calendar and engagement training
- Website Design, Development and Maintenance
- SEO and Keyword Research
- Social Media Marketing
- Lead conversion and ROI
- Analysis and on-going strategy adjustments
We can even teach your team how to manage your inbound efforts moving forward.