Like all marketing efforts, networking has changed dramatically with the introduction of new technology. The myriad of information readily available online has led to the rise of the “self-directed buyer.”
Customers are getting better and better at ignoring the messages they don’t want to hear and researching what they do want to learn about on their own. Mass advertising and email blasts are just part of the social noise being delivered daily to your customers, so they are often ignored.
To make matters more complicated, the changing business landscape requires everyone to work longer hours to accomplish the things we used to be able to do in a work day. So getting face time with prospects is challenging. Your customers would much rather get their work done so they can get home to their families.
We can show you networking techniques that work within this noisy marketing landscape by delivering true value to potential customers in the interest of building a relationship, rather than just interrupting their day.