Customer Experience May Not Be What You Think.
December 7, 2013 by Jeff Morris in category CXThe Customer Experience movement is here to stay. Many of today’s strongest brands were built almost entirely on Customer Experience. Starbucks, Zappos, Amazon, Southwest Airlines, to name a few. As this movement spreads, large companies are creating experience managers and experience committees. In 2012, Oracle president, Mark Hurd, analyzed the customer experience revolution. In his article, Hurd’s […]
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