Most organizations face stiff challenges in today’s marketplace. Changing demographics, new technologies, aggressive competition and sophisticated consumers demand that organizations either change the way they do business or face extinction.
Core Strategic Decisions
Strategy is defined as the way an organization meets the challenges and opportunities presented by its environment. It consists of a set of conscious choices about how it will deliver value to its customers and distinguish itself from its competitors. Customer Experience (CX) Strategy is defining those challenges and opportunities through the lens of customer needs vs. corporate needs.